Descriptive Brand Names

Descriptive names clearly communicate what your business does or offers. They're straightforward, easy to understand, and leave no room for confusion about your brand's purpose.

Famous Examples

• General Motors – Directly describes a company that produces vehicles
• American Airlines – Clearly indicates an airline based in America
• Toys "R" Us – Explicitly states they sell toys

Why It Works

Descriptive names make it immediately clear to customers what your business does. They're easy to remember and understand, which can help with brand recognition and trust-building.

When to Use It

• When you want to be immediately understood
• When your business has a clear, specific purpose
• When you want to build trust through transparency