Personified Brand Names
Personified names give your brand a human feel — like you're not just launching a product, you're introducing a personality. They're friendly, conversational, and ideal for AI tools, virtual assistants, or lifestyle brands.
Famous Examples
- Alexa – Amazon's voice assistant. Calm, helpful, slightly robotic.
- Siri – Apple's OG digital helper. Good at timers. Not always at directions.
- Oscar – Health insurance, but friendlier. Like a helpful neighbor with co-pays.
Why It Works
These names feel approachable. They're memorable, warm, and make it easier to build a brand that connects emotionally with users. It's like naming your business's mascot.
When to Use It
- When your product is AI-powered or conversational
- When you want a human touch to soften your tech
- When "startup-y" names feel too cold or mechanical