Portmanteau Brand Names

A portmanteau is when two words fall in love and merge into one. It's part linguistic mashup, part branding magic. Fancy word, fantastic results.

Famous Examples

• Microsoft – Micro + software = mic drop.
• Instagram – Instant + telegram = social dominance.
• Netflix – Internet + flicks = streaming supremacy.

Why It Works

Portmanteaus are clever and compact. They give you room to blend ideas while keeping things short and punchy.

When to Use It

• When you're blending two concepts into one product
• When you want a name that's fun to say
• When you want your audience to feel clever for "getting it"