Real Word Brand Names
Sometimes, the best name is already sitting in the dictionary. Real word brand names take words we already know — and give them bold, fresh meaning. They're simple, memorable, and make it easy for customers to "get it" fast.
Famous Examples
- Apple – Not a fruit stand. Just a tech company redefining simplicity.
- Amazon – Named after the world's largest river. They went big, and it worked.
- Target – A name that literally says "we aim for value."
Why It Works
Using real words makes your brand name immediately accessible. There's zero learning curve — people can spell it, pronounce it, and remember it. It's a smart move when your product or service is about trust, mass appeal, or clarity.
When to Use It
Real word names are great for:
- Consumer-facing products
- Businesses that want to feel trustworthy and human
- Companies with bold brand strategies and solid trademark teams 😅
Fun Fact
"Apple" was reportedly chosen by Steve Jobs because it sounded "fun, spirited and not intimidating" — and because it would show up before Atari in the phone book.